It always feels funny to say this coming weekend marks the "unofficial" start of summer...but we'll take any extra days the calendar will give us that count as summertime. We're excited to launch our new summer capsule line that embraces this season's theme "Savor Summer". When planning our new products, we took inspiration from all of the distinctive qualities of summer - the sounds, smells, tastes and many other sweet things summer bestows upon us. Year-after-year we are filled with delight and don't want to see it come to an end...the word "savor" felt fitting!
"Our summer is a reset for my family. The gorgeous Michigan days fade into late sunsets and provide hours time to watch my little ones be little! We take adventures near and far and disconnect from the indoors. Each day with try to take a swim, play barefoot in the grass, make chalk masterpieces, ride bicycles, have an ice cream and let the imagination of our four-year-old in a summer sundress be our guide."
"I relished summer as a kid - no school! Hearing the ice cream truck coming down the street, finding a sprinkler to jump thru, making drip sand castles on a family beach trip, playing outside until dusk and listening to the crickets chirp loudly outside my window at night are all still vivid memories. Every summer brought those same, simple delights and the summer always felt never ending. I try to make sure both of my daughters can appreciate and create their own memories of the season. Collecting seashells, picking berries, eating soft-serve ice cream on the boardwalk, movie nights outside and catching lighting bugs are treasured experiences by everyone at our house year-after-year!"
Our products reflect our theme from a whole new line of play food items...from our new beautifully hand crafted s'mores set...to all the fresh finds at farmer's markets and roadside fruit stands with our smoothie set and summer market basket. When the weather warms up we want summer salads that don't require turning on the oven.
Summer offers us longer days & warmer weather...and a break from school and the normal routine...leaving more time to get outside and play! Trips to the pool, beach, park or even traveling and experiencing new adventures lets us soak up more time as a family and spending time with friends. We can never pass up goods that encourage wee bees to get outside and play the old fashioned way. Our bicycle built for you with adorable retro streamers, bicycle bell and bicycle basket are so adorable we want them in an adult version!
Around our houses, hot afternoons call for a break from being outside with lemonade and a little quiet time for all. Our Summer Reading Starter Kit is meant to encourage trips to the library and making reading fun too. Book worms and bees can be spotted on the super adorable design artist Elizabeth Edwards created for our bag and art print in this set. Wether you belong to a book club or are just encouraging your wee bees to read, be sure to download our (free) printable reading list so you wee bees can track their books and even rate them too.
We hope our new products inspire a bit of nostalgia from your own childhood and encourage children to seek out and savor summer's simple joys, spread sunshine and help color the pages of their summertime story!